Meet Sima Cohen: a trainer, nutritionist and life coach. She has trained and coached students, mothers, actors, philanthropists, millionaires, moguls, and celebrities after beginning her fitness career as a step aerobics teacher. Today she has taken her 20 years of experience in changing people’s lives and developed the Express Home Trainer: products that anybody can use in their own home to get in shape. Sima’s 3D-Xcelerated 30-day weight loss program is the total package that will give you tools to take the thinking out of losing weight fast and you can access the entire program right from your own computer! TourDeFIT.com sat down with Sima to learn about her amazing fitness career, her revolutionary products and why she believes anybody can get into shape if they just believe in themselves.
Sima on her fitness background: “I moved to America from Israel over 20 years ago. I had served in the Israeli army and that’s how my love affair with fitness started. When I came to America I wasn’t sure at first if I wanted to pursue fitness but I couldn’t deny the deep desire and calling I felt to empower people through fitness. I started at the very bottom of the fitness world. In 1991 I was a step aerobics teacher and from there I became a trainer. I eventually received my certification and started to compete in fitness competitions. I just fell in love with how the body can transform through great nutrition and exercise. At the same time I actually took it too far in my own mind and I developed an eating disorder. I truly believe that everything happens for a reason and I overcame my eating disorder and learned how to give my body, mind and soul what they need. I appreciate everything that I went through because now I can teach and empower young ladies. Nothing came easy for me so now it’s even better when I get to pay it forward.”
Sima on her personal philosophy on fitness and weight loss: “I simply believe in no excuses. I know if you can believe you can do it, you truly can. There is always going to be not enough time, not enough money – it’s always going to be something and those excuses will always be there. However you have to learn to forget that and put yourself first. If you learn to take care of yourself than you can take of others. You just need to go for it.”
Sima on her 3D-Xcelerated 30-day weight loss program and the 10 Day Shred: “This creation is a culmination of my many years of being a trainer and teaching my clients one-on-one. Basically this is a trainer in a box. It’s almost like me coming into your home and giving you a crash course on how to get in shape. It has all of the recipes and workouts you need to get in shape in 30 days. The 10 Day Shred is a program to help you get in shape fast. I call it the red carpet package because I have used it for celebrities such as William Shatner and Carmen Electra when they needed to get in shape quickly for an event. I had to create some type of plan to help them lose up to 10 lbs in 10 days and that’s where the 10 Day Shred came from. It’s a great program when you have a high school reunion coming up and you want to make your ex jealous! After this you can move on to the 3D-Xcelerated program to maintain that weight loss. These products are 20 years of my career and my experiences. It can educate people and give them the support they need to achieve their goals.”
Sima on how she motivates her clients: “I don’t take pride in putting people down. I let my client’s know that I believe in them even if they don’t believe in themselves. I truly believe that anybody can get into shape!”